The California Health Care Foundation, Consumer Reports and CMQCC have teamed up to develop a new consumer resource — My Birth Matters — designed to educate women about the overuse of C-sections and encourage them to engage with their care team to reduce their chances of having an avoidable C-section.
The campaign includes:
- Patient-facing website: www.mybirthmatters.org
- Four animated videos
- Communications toolkit for providers with printable brochures and posters
- Full description of research methodology behind the campaign messaging and materials
All resources are available on CHCF's webpage for free in both English and Spanish.